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Our goal is still to offer products with extra value, not just a list of |
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features. The buyer of a Vieta product is acquiring a product designed by |
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people like himself, and that know exactly what he needs. We are in the |
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age of globalization, but there is something that will never be willing to |
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renounce, as it is the reason for our existence: |
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THE LOVE AND RESPECT FOR THE ART OF MUSIC |
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| 50 years of innovation and prestige |
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| Founded in 1954, Vieta has always worked with a long term vision in which innovation has been |
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| at the service of excellent. Throughout these 50 years our pioneering spirit has been reflected |
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| in having the first amplifiers (valves as well as transistors), record players and omni-directional |
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| guitar cabinets in our country. And the latest generation of audiovisual receptors and screens |
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| reflects our firm commitment to sound and image excellence, a commitment that widely |
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| acknowledged by the international specialist press with highly favourable articles and awards. |
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| Passion for design |
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| A constant obsession of Vieta has been search for perfect interaction between product user |
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| and environment. This search has lead to an exquisite, original, vanguard and ergonomic design |
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| that manages to withstand the passage of time. That one of our-bestselling products, the |
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| L'Adagio guitar cabinet, has been exhibited at the mythical Museum of Modern Art (MOMA) in |
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| New York as an example of industrial design, speaks volumes for our passion for the aesthetics |
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| of the products that we create. |
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| The importance of added value |
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| The research and development department at Vieta is lead by a group of enthusiastic engineers, |
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| firmly committed to their work and never leave any details to chance. Anticipating the desires |
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| of future users of their creations and supported by the most advanced instruments they |
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| establish what is exactly necessary for each design and at the same time they manufacturing |
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| techniques that allow them to guarantee extraordinary reliability, as well as the most |
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| committed utilization conditions. |
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| International influence |
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| With half a century of experience behind us, Vieta wants to plan a leading role in a sector |
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| dominated by other major multinational companies. In regards to design, our own stylized and |
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| sophisticated technology (VDC) and original products, the time has arrived to expand the |
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horizons of the brand.
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| As proof of this desire, Vieta has created Vieta UK Ltd. to distribute its products in the |
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competitive British market. The presence of the Spanish brand in the United Kingdom forms a
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| strategic step for the internationalisation of the company, as it is a prestigious market and also |
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| enjoys enormous influence in the global consumer electronics sector. |
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| With a decidedly expansionist policy, Vieta has participated for many years in the most |
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| significant international competitions in the consumer electronics sector, such as the |
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| spectacular IFA in Berlin or the SIMO in Madrid. Thanks to this, today our company plays a |
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| leading role on the international scene and is present in all of Europe's most relevant markets. |
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| Chronology |
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Vieta, founded in 1954, begins its experience in the sound reproduction industry. During the |
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time of monophonic sound, the spirit of the brand already guided us in search of precise |
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reproduction of musical works. |
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| In spite of always having to depend on the available resources, we have looked a little further, |
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| and for this reason our career is full of technical innovations and industry recognition. |
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| Vieta developed the A-200 amplifier in 1956, used for the first demonstrations of stereo |
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| records. Two amplifiers and a special turntable with two cartridges were necessary to be able |
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| to enjoy these recordings. |
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| The stereo system as we know it today appeared internationally in 1958, and Vieta |
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| immediately created the A-212, one of the first truly stereophonic amplifiers manufactured in |
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| Europe. |
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| During these years, it began to be considered that there was something more than stereophonic |
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| sound. That's why we started to investigate in omnidirectional designs. The first stereophonic |
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| records had an extremely large separation between channels, offering an unreal sound. From |
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| this the BS-8 are born, the first loudspeakers with omnidirectional design that along with the |
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| previous system and the AP-230 stage, placed the brand at a prestigious level. |
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| In 1967 appear the first High Fidelity tuners and amplifiers with transistor instead of with |
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| vacuum vacuum tubes. Vieta's response is quick and this same year the S-22 FM stereo tuner |
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| appears. Interestingly, at this moment there did not exist any FM station that broadcasted in |
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| stereo. |
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| Vieta evolved to solid-state device technology (transistors) when most of their competitors |
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| continued using vacuum tubes. |
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| In 1972 the VIETA UNO system is introduced, predecessor to what will be in the future the “All |
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| in one box” systems, creating an entirely new marketing concept. |
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| The system consisted of an amplifier, a pair of loudspeakers, a turntable, a cartridge and a |
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| record album. Its sales were extraordinary. High Fidelity was no longer something complex, |
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| difficult and expensive. |
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Quadraphonic sound appears and Vieta immediately presents the Q-41 adapter, which allows a
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| quadraphonic reproduction from stereo equipment. This shows that Vieta is open to |
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| investigating new sound systems and does not conform to producing conventional stereo |
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| systems, but rather searches for greater realism. |
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In 1979, Vieta attends the “Festival du Son” in Paris, and after this, begins to sell in France, |
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| Belgium, Holland, Germany, Greece, Sweden, Switzerland, the United States, Hong Kong, Japan |
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| and England. |
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The B-10,000 appears in 1980, an omni directional design, that marks a milestone
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| internationally in its time. These speakers recreated a three dimensional sound using only two |
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| sound channels, playing with the sound reflection of the adjacent walls. |
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| In the mid-80's, the Adagio Prestige and L'Orfeo prestige were created, two models that have |
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| given the brand most of their reputation, worthy of the prestigious international award, the |
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| “Diapasón D'Or”, or the mythical PR series, with the PR-77 model, as the inarguable sales |
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| leader in the national market during several years. |
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| Vieta has always taken into consideration the cosmetic design of its products and proof of this |
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| is the various industrial design awards received throughout its history. Emphasizing that the |
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L'Adagio Prestige model was on exhibition in the MOMA (Museum of Modern Art) in New York
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| as an example of industrial design. |
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| During the 90's, the company looked for new markets to expand into and produced its first |
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| amplifiers and speakers for Car Audio. It was the first national manufacturer to use SMD |
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| technology in an amplifier for an automobile. |
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| With the beginning of the new century, Vieta has made an effort at an engineering level and |
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| has developed many new models. Carrying out the first car audio power amplifier with digital |
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| technology and audio/video products that are developed focused on the converging market in |
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| which we find ourselves. |
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| Audio cannot exist by itself, as new technologies and new information media combine images, |
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| sound and interactivity. Therefore, we offer solutions in the form of products for this new |
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| century. |
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| What does not change with time is the philosophy of Vieta: The product must be designed for |
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| the person who is going to use it. |
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The R&D department is in direct contact with the customers. Once the product is defined and |
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| designed, it is then manufactured, being submitted later to a rigorous quality control. |
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